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Call of the Wild

Posted by Florian – February 8, 2011

The pemiere of our "Call of the Wild" show at the WunderWelten Festival

It took a number of weeks of concentrated work until Emil and I had finished our new multimedia presentation “Call of the Wild II”.  As a child I was inspired by Jack London to explore the wilds of North America with his picturesque language. We presented our premiere at the WunderWelten-Festival on the 7th of November 2010 in Friedrichshafen at Lake Constance. It was an incredible experience to see how many people flocked to the event until I stood in front of a sold-out hall with 1000 guests. The giant screen brought the images to life. In the new show, I had the opportunity to share my experiences in the wilderness of North America between Alaska and Baja California, with the audience.

WunderWelten was followed by a tour through Switzerland with over 18 events, other presentations in North America and Festivals in Germany. In the course of the last 3 months I was able to share my images and stories with over 7000 people. I have to be honest – being on stage day after day can be tiring, yet I became to love this medium of the “live-presentation”. It is very special. People experience the images, stories and the message in a very different way from a documentary on TV or a film in the movies.

Florian speaking at a Earthjustice event in the Times Building in New York City

It was a great experience for me to turn some of our most memorable experiences from our travels and expeditions into a multimedia presentation. It gave me the opportunity to travel back to the different locations through my mind and remember what I felt at the time. When we prepare the show we take special care to reproduce the  atmosphere of weather and light. Emil has a special ear for the ideal music that goes well with the images to reflect the mood of a place. This way we are able to take our audience out into the wilderness with us.

At the same time, I have the chance to talk about important environmental issues and specific threats to wilderness areas I am documenting. The feedback has been overwhelming. I just received another wonderful email yesterday: ” Seldom have I experience the people around me so involved. The story of the Caribou, the wolves and bears, an all the stories you were sharing – magnificent ! …. I always was certain that images had immense power, but I had absolutely no idea, that they could have such an incredible impact, that they go directly  “into the heart” ; that I would have never seen possible in such intensity ! “

With over 1600 people our larges audience to date at the Mundologia Festival in Freiburg, Southern Germany

Years ago I wrote a newspaper article about still images in the era of the moving picture. Even though I also have included some film clips, I once again realized the power of the still image. The eye can rest and absorb the photograph. The medium of the live presentation brings some calmness into our hectic society.

Our show "Call of the Wild II" at the Mundologia 2011

The time of presentations this spring has come to an end now. We now have to concentrate on our field work until the fall – when we will have a new series of shows.

Posted in: Adventure, Conservation, Photography, Projects, wilderness | Tagged: , , , ,


  • Dave Showalter

    on February 10, 2011 at 1:06 pm

    Congratulations, Florian! That’s a grand achievement to reach so many people with your remarkable work!

  • Juli Byard

    on December 1, 2011 at 12:18 am

    Very beautiful work, Florian. And very important as well. Bringing your images to folks who can not visit these places for themselves has such incredible value. A real love for places unseen can be ignited as well as tremendous support given for and toward the conservation of wild and not so wild places. Thank you not only for doing the work but sharing your visions as well.

    Are you familiar with I don’t know what it takes to be a presenter for them, but they reach a very wide audience and many would be very touched by your images and presentation.

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About this blog:

Sharing the natural world through stories, images and experiences out in the field from conservation photographer Florian Schulz and Emil Herrera-Schulz. Here you will find conversations on environmental topics, conservation, photographing nature and wildlife subjects and professional tips to achieve striking images or managing your image archive. If you have a question, send it to us via our contact form and it might get answered on a post!

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